Our Linen Story

At the heart of Moroz Linen is a story woven from the threads of family, tradition, and a shared passion for linen. It is a journey deeply rooted in the generations that came before us, where linen was more than just a fabric — it was a way of life.

How it all began

I’m Natalie, the heart and hands behind MOROZ LINEN, a brand rooted in family, tradition, and a shared passion for linen. Not too long ago, flax was grown in our family’s yards, and everything in the house — from bedding and clothing to towels and curtains — was made of linen, reflecting a time when natural, sustainable materials were the norm.

My grandmother lovingly passed down her knowledge and love for linen to my mother, who in turn passed it on to me. This family tradition is where the MOROZ LINEN story truly began — with a deep respect for nature and a commitment to natural living. 

Crafted by Nature. Inspired by Tradition.

Our mission is simple: to bring back the timeless tradition of sleeping on linen, the world’s oldest and most natural fabric.

Everything we do is centred around nature, family, and the beauty of simplicity. We believe in creating products that enhance life’s most precious moments — from the softness of your baby’s first swaddle to the cozy bedding that brings comfort to your home.

Based in Toronto, Canada, and proudly family-run, we continue to create natural and timeless linen collections. We are honored to be a part of your family moments, offering you the purest linen for generations to come.